![]() ![]() The results demonstrate that the three clusters obtained via the similarity of words enable the identification of the features that frame strategic communication as an essential tool for leveraging and promoting thermalism. This study correspondingly applies a Systematic Literature Review (SLR) in keeping with the PRISMA Statement method covering the Scopus and Web of Science databases with 27 articles incorporated into the qualitative analysis. Furthermore, this also sets out the objectives and conclusions of the studies and conveys their relationship with communication. This therefore seeks to identify and analyse the scientific publications addressing the thermal sector from the strategic communication perspective. This research aims to present a conceptual approach to the strategic importance of communication in the thermal sector. Toplam etkiler, ekonomik ve sağlık etkileri değişkenlerinin hepsinin yerel halkın sağlık turizminin gelişimine verdiği destek üzerinde önemli bir etkisi olduğu bulunmuştur. Sosyo-kültürel ve sağlıkla ilgili faktörlerin sağlık turizmi gelişiminin toplam etkisi üzerindeki etkisinin anlamlı olduğu tespit edilmiştir. Test sonucunda modelin iyi bir uyuma sahip olduğu belirlenmiştir. Çalışmanın amacı doğrultusunda geliştirilen araştırma modeli ve hipotezler AMOS 4 ve SPSS 22 paket programları kullanılarak yapısal eşitlik modeli ile test edilmiştir. Çalışma verileri Akyazı’da ikamet eden 392 katılımcıya yüz yüze anket uygulamasıyla toplanmıştır. Bu çalışmada sağlık turizmini etkileyen dört faktörün sağlık turizminin yerel halkın sağlık turizminin gelişimine verdiği desteğe etkisi araştırılmıştır. Sağlık turizminin etkilerine yönelik yerel halkın olumlu algılara sahip olması ve turizm gelişimini desteklemesi sağlanmalıdır. Sağlık turizminin bir destinasyonda gelişimi ve sürdürülebilirliği üzerinde yerel halkın algıları ve desteği önemli etkiler yaratmaktadır. Sağlık turizmi faaliyetlerinin bir yöredeki gelişiminden en fazla etkilenen oīölgede yaşayan halktır. ÖZ: Turizmin alt alanı olan sağlık turizmi ülkelerin ve bölgelerin kalkınmasında önemli bir yere sahiptir. The total impacts, economic and health impact variables were all found to have a significant impact on the localĬommunity's support for health tourism development. It has been determined that the effect of socio-cultural and health-related factors on the total impact of health tourism development is significant. As a result of the test, it was determined that the model had a good fit. The research model and hypotheses developed in line with the purpose of the study were tested with the structural equation model using AMOS 4 and SPSS 22 package programs. Study data were collected through face-to-face survey application to 392 participants residing in Akyazı. In this study, the effect of fourįactors affecting health tourism on the support of local people to the development of health tourism was investigated. It should be ensured that the local people have positive perceptions about the effects of health tourism and support tourism development. Perceptions and support of local people have important effects on the development and sustainability of health tourism in a destination. It is the people living in that region who are most affected by the development of health tourism activities in a region. Health tourism, which is a sub-field of tourism, has an important place in the development of countries and regions. ![]() Thermalism is a social and cultural resource and thus attention should be paid to ensure that any wellness tourism development model follows a cultural participatory logic and not solely an economic one. However, findings also suggest that the reintroduction of thermal tourism in the location is perceived by the community as a luxury commodity reserved exclusively for the wealthy and elite members of society. Findings suggest that memories of the values and virtues of thermalism persist within the community and that, if harnessed, can play a significant role in supporting the local and national wellness agenda. An ethnographic case study design was used to explore community's perceptions and attitudes towards thermalism and the wellness tourism development model being implemented on location. Once restored, this will be one of three UK's only spa hotels with direct access to natural thermal mineral waters. This study focuses on a UK historical spa site currently undergoing restoration. However, thermalism has been culturally lost in the UK. In Europe, the ‘success rate of healing through thermalism has maintained the high reputation of thermal springs with curative powers’. Thermalism is enjoying a global resurgence of interest as consumers seek out ethical, natural, and place-based wellness experiences.
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